The Ultimate guide to Cold-emailing system that got us to 75+ meetings/mo using Instantly.ai, Prospeo.io & ChatGPT
Cold outreach can often feel like throwing darts blindfolded if you don't have the right strategies and tools in place. Sending thousands of emails without receiving responses is a common frustration that many businesses face. However, when done correctly, cold outreach can be an absolute goldmine.
In this guide, I'll share how I booked 90 meetings in 90 days using a combination of Instantly.ai, ChatGPT, and strategic partnerships. This is a detailed, step-by-step breakdown that will show you how to work smarter, not harder, and scale your outreach effectively.
Let's dive into it! 🚀
Why Cold Outreach Usually Fails? 🤔
Before we discuss the how, it's important to understand the why-why does cold outreach fail for most people? It's not just about sending emails; it's about strategy, targeting, and automation.
Here are the top five reasons cold outreach often doesn't work:
The 1 + 1 Framework: Scaling Cold Outreach Beyond 1:1 Emails ✅
Most people focus on direct 1:1 cold outreach-sending one email to one person at a time, hoping for a reply. But here's the real magic behind my success: the 1 + 1 framework. Instead of solely prospecting individual clients, you create partnerships to scale your outreach.
The goal is to find other companies targeting the same audience as you and partner with them.
Together, you can amplify your reach and offer more value to clients.
Examples of Ideal Partnerships 🤝
Why this works:
These companies target the same audience but offer complementary services. Together, you can provide more comprehensive solutions increasing your reach and value.
📑 Step-by-Step Breakdown: Using Instantly.ai and ChatGPT for Cold Outreach 📑
Step 1- Setting Up Instantly.ai for Success
Instantly.ai is an Al-powered platform that automates email outreach. Here's how to set it up:
Sign Up
Head to the Instantly.ai website, sign up, and integrate your email provider (e.g., Gmail, Outlook).Configure Your Preferences
Set up your email signature, notification preferences, and connect your CRM if you have one.Email Scheduling
Schedule emails for optimal times. The best days are Tuesdays and Thursdays, with times b/w 8-10 AM and 2-4 PM.
📝 Pro Tip: Don't spam-timing is everything for cold outreach.
Step 2- Automating Follow-ups with Instantly.ai
Follow-ups are where the magic happens. Instantly.ai lets you automate follow-up sequences to maximize opportunities.
Follow-Up Sequence:
Step 3- Crafting Personalized Emails Using ChatGPT
Personalization is key for effective cold outreach, and ChatGPT makes it easy to scale personalized emails.
Custom Intros: Use ChatGPT to create specific opening lines that mention the recipient's company or pain points.
Example prompt for ChatGPT:"Generate 10 personalized email intros for a mid-sized SaaS company launching a new product, focusing on lead generation."Email Body Personalization: Tailor the body of the email to their industry and needs.
Example:"We’ve helped companies like Gusto and BambooR grow their sales pipelines by 35%. Here’s how we can do the same for you."
Step 4- A/B Testing Your Cold Outreach
To optimize results, you need to test different approaches. Instantly.ai allows you to run A/B tests on various elements: 💡
Email Testing Elements:
Subject Lines:
Example: “How I booked 90 meetings in 90 days” vs. “Grow your SaaS leads by 35% in 30 days.”Email Length:
Test: Short, punchy emails vs. longer, more detailed ones.Call to Action (CTA):
Example: “Let’s schedule a quick call” vs. “Are you available for a 15-minute chat?”
Step 5- Scaling to 75+ Meetings in a month
Here's what my typical week looked like:
Best Practices for Using Instantly.ai and ChatGPT
🧹 Keep Your Contact List Clean
Regularly update your contact list to avoid bounces and spam flags, ensuring better deliverability.
🔄 Always Follow Up
Most meetings happen after the 3rd or 4th email—not the first. A strong follow-up strategy is key.
🤝 Leverage Partnerships
Growth isn’t just about clients—building strategic partnerships can help you scale faster.
✍️ Personalize Where It Matters
Even in bulk outreach, customizing the first few lines makes emails feel more authentic and engaging.
Conclusion 📑
Cold outreach doesn't have to be a grind. With the right tools like Instantly.ai and ChatGPT, combined with the right strategy, you can easily scale your outreach and book a flood of meetings.
By leveraging automation, personalization, and strategic partnerships, you'll be working smarter, not harder.