LinkedIn Messaging Templates to Spark More Conversations

Crafting the perfect LinkedIn DM can be the difference between getting ignored and sparking real conversations.

To save time and boost results, here’s some of high-performing LinkedIn DM templates—sourced from top outbound pros.

Whether you're reaching out based on:
✅ Content engagement
✅ Mutual connections
✅ Website visits
✅ Recent funding

These templates will help you start strong from day one.

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1. Content Angle

Hello {{firstname}}

I'm in charge of content at {{identity.companyName}}: I'm contacting you because I saw that you [are in charge of, accomplished something, etc.]  

Shall we talk about it?

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2. Post Like → Problem, Agitate, Solution

Hi {first_name},

Saw you liked [post about x].
Curious – How do you make sure [problem isn’t faced by prospect]?
I often hear from [relevant leaders] that [problem is bad for them too].

We’ve developed [brief solution & outcome]

Opposed to learning more?

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3. Mutual Connection

Noticed we share a mutual connection, {Name of Person}. 
How do you know him/her? (or: He/She is the best at [topic]!) 

How’s the [prospect X relevant topic] business going?

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4. Viewed Website

{first_name}, I just took a look at your website after seeing you on my feed. Love the [relevant interesting website callout]. 

[Followup question regarding the topic]?

Cheers, {your_name}

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5. Blog/Article Intro

Hey, {First Name}!

Thanks for adding me to your network!

I know you love [topic[, and I just wrote an article about it.

{link}

I added some of my expert tips there that I haven’t publicly shared yet, so I’m sure you will love it.

Check it out, and don’t hesitate to reach out to me for any comments or suggestions.

Looking forward to hearing from you.

Regards,

[Your Name]

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6. Funds Raised

Hi {{firstname}}, I've recently raised some funds and am looking to surround myself with competent {{jobTitle}}.

Are you open to a possible collaboration?

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Great messaging isn’t just about the first DM—it’s about creating a system that keeps conversations going.

These templates go beyond cold outreach and can also be used for:

• Following up on lead magnets
  – Keep the momentum going after someone downloads your resource.

• Engaging post engagers after a cold email
  – Turn likes and comments into real conversations.

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