If you’ve ever blasted out cold emails hoping for a bite, you know the struggle—most of them land in the void, unread, ignored, or worse, marked as spam.
The problem? Personalization takes time, and let’s be real, nobody has hours to craft individual emails for thousands of leads.
But what if AI could do it for you—writing personalized, well-researched emails that don’t sound robotic?
That’s exactly what this system does. By combining an AI agent from Relevance AI with Make.com’s workflow automation, you can automate the entire cold email process while keeping that all-important human touch.
AI That Writes Cold Emails Like a Pro (But Faster)
At the heart of this setup is an AI agent trained specifically to craft cold emails that people want to read.
What Makes This AI Special?
✅ It doesn’t just spit out generic templates—it researches each lead and tailors the email accordingly.
✅ It’s trained on proven, high-performing cold emails from various industries.
✅ It adapts its tone and language based on who it’s talking to.
✅ It keeps getting smarter by analyzing campaign results and adjusting accordingly.
How Does It Learn?
To make sure these emails sound natural and persuasive, the AI is trained on:
And here’s the cool part—before an email gets sent, the AI reflects on its own writing. It checks for clarity, refines tone, and makes sure the message lands just right. No cringy AI-generated nonsense—just sharp, well-crafted outreach at scale.
How Make.com Automates the Whole Process?
Now, writing emails is just one piece of the puzzle. You still need to organize leads, push campaigns live, and track performance. That’s where Make.com comes in, handling all the behind-the-scenes automation.
Here’s How It Works:
Lead List Ready to Go
A Google Sheet holds verified email addresses.
Leads are sorted by industry, company size, or other factors for targeted messaging.
AI Does the Research
Make.com sends lead details to the AI agent.
The AI digs up insights from LinkedIn, company websites, and other sources.
It logs useful details (like a recent funding round or a company milestone) in the Google Sheet.
AI Writes the Perfect Email
The AI drafts a personalized email based on the research.
The final email gets added to the Google Sheet next to the corresponding lead.
Campaign Goes Live
The emails are pushed into Instantly, an email marketing platform.
The campaign starts sending out emails on schedule.
This means zero manual effort once the system is set up. The AI researches, writes, and logs every email while Make.com moves everything through the pipeline effortlessly.
Why This Works Better Than the Usual Cold Email Approach?
Most automated cold emails fail for one big reason: they’re too generic. People can smell a copy-paste template from a mile away.
This system solves that by:
✅ Actually researching each lead before sending an email.
✅ Writing like a human, not a bot, thanks to AI fine-tuned on real-world emails.
✅ Testing different email styles to see what works best.
✅ Refining emails over time, so they get better with every campaign.
Plus, because this workflow follows a Meta-Agent architecture, different AI components handle specific tasks (research, writing, analysis), making the whole process modular and scalable.
Keeping It Running Smoothly
Even the best systems need a few safeguards.
Here’s how this setup avoids common automation headaches:
The Bottom Line
This isn’t just another automation hack. It’s a real, working system that lets you send cold emails at scale without sacrificing quality.
Instead of spending hours crafting outreach emails, you get personalized, research-backed emails written for you—ready to go, fully automated, and constantly improving based on what works best.
No more wasted emails. No more guesswork. Just smart, effective outreach that actually gets responses.
Here’s a detailed step-by-step video on it: